Our Services
TLM's mission is to provide a dynamic approach to Audience Development by helping clients implement Retention, Acquisition and Development initiatives to enable better experiences for more of their customers.
We have competencies in three areas - Communications, Content and Customer Insight.
Communications
- Marketing strategy, planning and coordination
- Positioning, targeted messaging
- Content optimisation
- Marketing execution and automation, data planning
Content
- Event programming, production coordination
- Product planning and development
- Website content, creative briefing
- Customer messaging, scripting
Customer Insight
- Customer profiling and analysis
- Segmentation, predictive modelling
- Performance reporting, web analytics
- CRM, data management
Any one of these will contribute to demand generation, but the integration of all three typically sees bigger uplift in Audience Development.
We advocate this strategic approach to a demand driven strategy over short-term supply driven tactics in building customer bases.
TLM's unique customer centric approach asks, "what can I provide to my customers" rather than "to whom can I sell my products".
FAQs
- Advanced Analytics (AKA Data Mining) is about finding patterns of customer behaviour otherwise hidden in data, that businesses can use for
more accurate targeting.
- Statistical tools are used because normal reporting can't pick up the patterns, or too many reports would be required to show all the
possibilities, which no one has time to wade through
- Practical applications are Segmentation and Propensity-to-buy models, used to define discrete groups for tailored messaging, resulting in
higher response rates
- To TLM, it simply means stimulating demand to grow your customer base, encourage repeat purchase and ultimately win their loyalty
- Using statistics to define discrete groups, and score customers on the likelihood of them behaving a particular way, in order to
target with more relevance and improve response rates - a technique within Advanced Analytics
- In short, making the content more relevant to the target audience - this can be as general as positioning the whole site, or engineering tailored content to interest groups and even individuals
- Managed Services is like outsourcing only better - it's affordable through economies of scale, but more controlled and tailored to client specific needs so it's an seamless extension of the business.
- An often overused term, but specifically means grouping customers into as few or as many groups as the business has a unique
marketing action towards, defined through communications, products, service levels or experiences
- By Demand Driven we mean Customer Centric, understanding customers needs and how to meet them, effectively using marketing
to 'pull' through sales - people don't mind paying when they're getting value
- The opposite of Demand Driven is Supply Driven, which usually means a sales focus, effectively a 'push' strategy which at worst can mean
subsidising value through price in order to sell.
